Perancangan pengambilan keputusan stratejik sebagai upaya memenangkan persaingan global pada PT Langgeng Makmur Industri, Tbk

Gunawan, Donnie (2006) Perancangan pengambilan keputusan stratejik sebagai upaya memenangkan persaingan global pada PT Langgeng Makmur Industri, Tbk. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

One of the companies undergoing this trouble is PT Langgeng Makmur Industri, Tbk. The problem is the decrease in PVC pipe and fitting product sale. From this final project analysis a solution to prevent the company from continuous losses shall be found. After the analysis is made, the most probable cause of the decrease beside the macro economic crisis happening in Indonesia is the wrong strategy stated by the company. Therefore a plan must be made for a strategy in marketing mix for the company. Marketing mix strategy is obtained by processing sales data, customer survey, marketing area, competitive advantage company, industrial analysis for PVC pipe and fitting, and the present condition of the market. The final conclusion of this analysis is the implementation of the strategy of marketing mix to the PVC pipe and fitting product produced by the company and the knowledge on decision maker. Some suggestions are also presented.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Good strategy and good execution
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 26 Jun 2015 08:40
Last Modified: 26 Jun 2015 08:40
URI: http://repository.wima.ac.id/id/eprint/2649

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