Desain consumer decision support systems pada situs perusahaan perjalanan wisata untuk memperoleh loyalitas konsumen dan mencapai keunggulan bersaing

Lorence, Christopher (2006) Desain consumer decision support systems pada situs perusahaan perjalanan wisata untuk memperoleh loyalitas konsumen dan mencapai keunggulan bersaing. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

In tourism industry consumer is one of the major factors that determined competitive advantage of a company. Therefore a company that had consumer loyalty has competitive advantage. Consumer loyalty can be gained if a company gives valuable and satisfactory products. One of the alternatives to achieve this is through understanding what consumer wants and treat each customers uniquely, this can be gained with website as a mean. This is the reason, why so many companies start to build their own website. But recently, company that has a website is losing its competitiveness because there are too many companies who using the same technology. This is why companies start to looking another technology to enhance their current website. One of the technologies that can be used for is Consumer Decision Support Systems (CDSS). CDSS can help consumer to make a sound decision about which product to buy and also answer consumer question if there any. The purpose of this thesis is to make a design of CDSS for Travel Agent Company in order to increase companies' competitive advantage by achieving consumer loyalty. Research method that is used in this thesis is a qualitative method which uses triangulation technique (using more than one data source). CDSS design which is developed in this thesis ease consumer effort to find information needed through search engine facility, provide suggestions that fit consumer preferences by reading consumer surfing behavior, and answer consumer problems and questions interactively through expert system.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Consumer loyalty, competitive advantage, triangulation, search engine, expert system
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 26 Jun 2015 08:41
Last Modified: 26 Jun 2015 08:41
URI: http://repository.wima.ac.id/id/eprint/2654

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