Perancangan sistem informasi pemasaran berbasis customer relationship marketing untuk perusahaan sarana pertanian CV. Mandiri Jaya dalam membentuk loyalitas pelanggan

Ifianto, Daniel (2008) Perancangan sistem informasi pemasaran berbasis customer relationship marketing untuk perusahaan sarana pertanian CV. Mandiri Jaya dalam membentuk loyalitas pelanggan. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

In this early 21st century, the success of the company is related to the ability to apply a good information system in order to maintain their relation with their customer. A good information system will increase the effectiveness and efficiency to the company activities. The purpose of this research is to compose a database Marketing Information System to support customer relationship marketing strategy. The presence of the database allows the marketing to know their customer better so they can give them a recommendation to their needs and build customer's loyalty. This research is using qualitative descriptive method in the scope of marketing activity in CV. Mandiri Jaya. The research is carried out in the external and internal environment of the company, include the audience who will affect the result of this research. Since the research is a qualitative, the number of the audience is not a compulsory term, but the most important things are a good relationship with the respondent; the quality of information and data achieved Basically, the company has never a marketing information system before. This research report that the ability of the marketing to know their customer affect the perception and decision. The customer loyalty can be seen in the transactional record The classification of the customer based on their location make the company can see the contribution of each location.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Database, marketing information system, customer relationship marketing, agricultural
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 26 Jun 2015 08:09
Last Modified: 26 Jun 2015 08:09
URI: http://repository.wima.ac.id/id/eprint/2739

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