Faktor-faktor yang mempengaruhi mahasiswa dalam mengambil keputusan memilih Universitas Ciputra

Rosita, Jenny (2008) Faktor-faktor yang mempengaruhi mahasiswa dalam mengambil keputusan memilih Universitas Ciputra. Masters thesis, Widya Mandala Catholic University Surabaya.

[img]
Preview
Text (ABSTRAK)
Abstrak.pdf

Download (197kB) | Preview
[img]
Preview
Text (BAB 1)
Bab 1.pdf

Download (127kB) | Preview
[img] Text (BAB 2)
Bab 2.pdf
Restricted to Registered users only

Download (576kB)
[img] Text (BAB 3)
Bab 3.pdf
Restricted to Registered users only

Download (39kB)
[img] Text (BAB 4)
Bab 4.pdf
Restricted to Registered users only

Download (245kB)
[img] Text (BAB 5)
Bab 5.pdf
Restricted to Registered users only

Download (267kB)
[img] Text (BAB 6)
Bab 6.pdf
Restricted to Registered users only

Download (294kB)
[img]
Preview
Text (BAB 7)
Bab 7.pdf

Download (95kB) | Preview
[img]
Preview
Text (LAMPIRAN)
Lampiran.pdf

Download (595kB) | Preview

Abstract

The purpose of this research is to identify the factors of marketing mix which influence the students to make a decision to choose Universitas Ciputra. Besides, the writer would like to find out and analyze the main factor which influences the students on making a decision to choose Universitas Ciputra. The method which is used to collect data research is to distribute the questionnaire to all of the 2007 Universitas Ciputra students who are still active within three months. The technique sample which is used in this research is population survey which means the data is taken from all of the populations. The technique analysis which is applied in this research is multiple regression by hypotesis evaluation with F and t test. The result of this research shows that independent variables (price, promotion, people and physical evidence) influence simultaneously towards dependent variable (decision-making consumers) about 63,3%, whereas the the other is 36,7% is influenced by the other independent variables which do not belong to the research. Independent variables (price, promotion, people and physical evidence) influence partially towards dependent variable (buying decision). Independent variable which has great influence on dependent variable decision-making consumers is promotion which is followed by people, physical evidence and price. Therefore, Universitas Ciputra should consider more about the attractive, effective, and efficient ways of promotion and also should publish the unigueness of university in order to create differentiation which is related to the offered product. In promotion, information from mouth to mouth becomes the important part of promotion because it is related to the consumers' experience. Universitas Ciputra should be able to create customer satisfaction so that Universitas Ciputra can have good image.

Item Type: Thesis (Masters)
Department: ["eprint_fieldopt_department_Graduate School" not defined]
Uncontrolled Keywords: Marketing mix, price, promotion, people, physical evidence, and decision making consumers
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 26 Jun 2015 08:16
Last Modified: 26 Jun 2015 08:16
URI: http://repository.wima.ac.id/id/eprint/2747

Actions (login required)

View Item View Item