Rebranding perumahan Citraraya untuk meningkatkan komunikasi dan penjualan

Anggrianto, Christian (2008) Rebranding perumahan Citraraya untuk meningkatkan komunikasi dan penjualan. Masters thesis, Widya Mandala Catholic University Surabaya.

[img]
Preview
Text (ABSTRAK)
Abstrak.pdf

Download (239kB) | Preview
[img]
Preview
Text (BAB 1)
Bab 1.pdf

Download (195kB) | Preview
[img] Text (BAB 2)
Bab 2.pdf
Restricted to Registered users only

Download (321kB)
[img] Text (BAB 3)
Bab 3.pdf
Restricted to Registered users only

Download (26kB)
[img] Text (BAB 4)
Bab 4.pdf
Restricted to Registered users only

Download (106kB)
[img] Text (BAB 5)
Bab 5.pdf
Restricted to Registered users only

Download (519kB)
[img] Text (BAB 6)
Bab 6.pdf
Restricted to Registered users only

Download (90kB)
[img]
Preview
Text (BAB 7)
Bab 7.pdf

Download (118kB) | Preview
[img]
Preview
Text (LAMPIRAN)
Lampiran.pdf

Download (64kB) | Preview

Abstract

This study aims to measure and examine the influence of the internal service quality on employee satisfaction, the influence of motivation on employee satisfaction, the influence of the internal service quality on employee productivity, the influence of motivation on employee productivity and the influence of employee satisfaction on employee productivity in Asian Food Restaurant in West Surabaya. By using purposive sampling method and distributing questionnaires to collect data. Structural Equation Modeling (SEM) program Analysis of Moment Structure (AMOS) verse 4.0 is used in this research along with Goodness of Fit model of structural equation. The results show that internal service quality variable has significant influence toward the job satisfaction. Also, the motivation variable has significant influence toward job satisfaction. Internal service quality has also significant influence toward the employees' productivity. But, motivation variable has not significant influence toward the employees' productivity. The same result is shown that the job satisfaction variable has not significant influence toward the employees' productivity. Understanding the no significant variables on employee productivity, the management and/or the owner could use this research to increase the job performance, compensation and job involvement.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Internal service quality, motivation, employee satisfaction, employee productivity .
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 26 Jun 2015 08:05
Last Modified: 26 Jun 2015 08:05
URI: http://repository.wima.ac.id/id/eprint/2749

Actions (login required)

View Item View Item