Strategi komunikasi internal korporasi PT. Magna Dana Investama Berjangka dalam meningkatkan kinerja marketing di Surabaya

Untung, Windatania (2008) Strategi komunikasi internal korporasi PT. Magna Dana Investama Berjangka dalam meningkatkan kinerja marketing di Surabaya. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

The company believes that "Trust, Image, and Reputation" is established through the professionalism of the human resources as well as the supporting facilities. The company encounters continous problem regarding its salespersons, that is the question of why one salesperson performs better than the others. The aim of this study is to know the Internal Corporate Communication Strategy of PT. Magna Dana Investama Berjangka needed to improve the motivation of its salespersons. Based on the theory of Argenti (1998:43), writer analyzed the company from the point of view of organization, messages, constituent, and constituent's response. The method used by the writer is descriptive method which uses the field research method. Data collection method used is questionnaire method. The data source used by the writer is primary data by doing a field study in PT. Magna Dana Investama Berjangka at Wisma Dharmala Panglima Sudirman 101-103, 7th floor suite 3E Surabaya. Secondary data consist of internal data, that is available or coming from PT. Magna Dana Investama Berjangka, the place where this research was done. External data is collected from other resources such as newspaper or magazines. To motivate the salesman, the management conducts; a selling skill training for salesman, create data that is inputed by the salesman, gives prospectus that improves the mental and motivation of the marketer. Skill communication of the manager is needed to motivate salesman in the way of; giving direct order, job description, manual procedure, and job training. There are several constituent factors in the company like: employees, customers, shareholders and communities. Salesman gives information to company from the customers, and the managers make regulations based on salesman's information. This regulation is needed to make the message more effective in the form of verbal and writing. These are done to make communication clearer to salesman and reach the company's goal.

Item Type: Thesis (Masters)
Department: ["eprint_fieldopt_department_Graduate School" not defined]
Uncontrolled Keywords: Corporate, communication, strategy
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 26 Jun 2015 08:19
Last Modified: 26 Jun 2015 08:19
URI: http://repository.wima.ac.id/id/eprint/2753

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