Evaluasi strategi PT Surabaya Wire dalam menghadapi persaingan di pasar domestik pasca safeguard paku [CD-ROM]

Nugroho, Dharma Setyo (2011) Evaluasi strategi PT Surabaya Wire dalam menghadapi persaingan di pasar domestik pasca safeguard paku [CD-ROM]. Masters thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Safeguard is an instrument applied rates that can be used by WTO member countries to secure its domestic industry from the consequences brought about by a surge in imports of serious losses (due to the closure of related industries can not compete), or the threat of other losses. Nail products in Indonesia is one of the semicommodity products are most in demand by producers from abroad, they are competing to market their products in Indonesia in any way. So in the past five years many companies being unable to nail the lid to stem the import of products that are sold with a very low price in domestic market penetration. The research was conducted to see the potential development of new products and re-evaluate the strategy of the P.T. Surabaya Wire after the enactment of safeguard by conducting marketing of nail research in five areas of P.T. Surabaya Wire, make the questionnaire distribution on the internal organization of P.T. Surabaya Wire for get data for IFE, EFE, CPM is used to calculate the SWOT, IE and Grand strategy matrix and its used to make QSPM. The result of the research are: IE matrix found that IFE score 2.598 and EFE score 2.890 which is the input for the calculation QSPM. The resulting new strategy for P.T. Surabaya Wire is to hold and maintain (the cell V’s position indicate), the penetration of new markets and product development with result their total attractiveness strategy’s score (TAS) 6,30 and 6,25. It’s expected that the resulting new strategy will be synergy with the old strategy of low cost strategy company to compete in domestic market.

Item Type: Thesis (Masters)
Department: ["eprint_fieldopt_department_Master Program in Management" not defined]
Uncontrolled Keywords: Safeguard, IFE, EFE, CPM, SWOT Matrix, IE Matrix, Grand Strategy Matrix, QSPM, Market Penetration, Product Development.
Subjects: Business > Management
Divisions: Graduate School > Master Program in Management
Depositing User: Operator 2 Student Staff
Date Deposited: 06 Jan 2015 04:39
Last Modified: 06 Jan 2015 04:39
URI: http://repository.wima.ac.id/id/eprint/287

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