Pengaruh attitude, perceived benefit, perceived risk dan purchased experience terhadap intention to use the internet for purchase pada apparel shop melalui intention to use the internet for information search di Surabaya

Christantia, Agnes (2012) Pengaruh attitude, perceived benefit, perceived risk dan purchased experience terhadap intention to use the internet for purchase pada apparel shop melalui intention to use the internet for information search di Surabaya. Masters thesis, Widya Mandala Catholic University.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh attitude, perceived benefit, perceived risk dan purchased experience terhadap intention to use the internet for purchase pada apparel shop melalui intention to use the internet for information search di Surabaya. Penelitian ini menggunakan SEM (Structural Equation Modelling) dengan program AMOS 20 untuk menganalisis pengaruh attitude, perceived benefit, perceived risk dan purchased experience terhadap intention to use the internet for purchase pada apparel shop melalui intention to use the internet for information search sedangkan teknik sampel yang digunakan pada penelitian ini adalah accidental sampling dan purposive sampling, sehingga total sampel adalah 200 responden. Hasil dari penelitian menyatakan bahwa attitude, perceived benefit, perceived risk dan purchased experience memiliki pengaruh terhadap intention to use the internet for information search, sedangkan purchased experience dan intention to use the internet for information search berpengaruh terhadap intention to use the internet for purchase pada apparel shop di Surabaya. Penelitian ini adalah penelitian pertama yang mencoba menganalisis pengaruh attitude, perceived benefit, perceived risk dan purchased experience terhadap intention to use the internet for purchase pada apparel shop melalui intention to use the internet for information search di Surabaya. Keterbatasan utama penelitian ini adalah tidak memasukkan pendapatan dari responden pada karakteristik sampel. Namun demikian, penelitian ini memberikan informasi yang berharga mengenai perilaku konsumen terhadap apparel shop di Surabaya dan diharapkan sebagai titik awal untuk pembelajaran lebih lanjut.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Attitude, perceived benefit, perceived risk, purchased experience, intention to use the internet for purchase, apparel shop, intention to use the internet for information search.
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 26 Jun 2015 08:13
Last Modified: 26 Jun 2015 08:13
URI: http://repository.wima.ac.id/id/eprint/2900

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