Pengaruh variabel shopping attitude ,shopping frequency , brand loyalty, store loyalty, perceived store price dan store distance terhadap sikap konsumen saat menghadapi stockout di Indomaret Surabaya

Chandra, Cynthia Prasetyo (2014) Pengaruh variabel shopping attitude ,shopping frequency , brand loyalty, store loyalty, perceived store price dan store distance terhadap sikap konsumen saat menghadapi stockout di Indomaret Surabaya. Undergraduate thesis, Widya Mandala Catholic University.

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Abstract

Penelitian yang dilakukan ini bertujuan untuk mengetahui hubungan serta pengaruh shopping attitude, shopping frequency, brand loyalty, store loyalty, perceived store price dan store distance terhadap sikap konsumen saat menghadapi stockout di Indomaret Surabaya. Penelitian ini menggunakan teknik analisis regresi linier berganda. Teknik pengambilan sampel dalam penelitian ini mengunakan purposive sampling. Sampel yang digunakan dalam penelitian ini sebesar 100 responden. Karakteristik sampel dalam penelitian ini yaitu Konsumen Indomaret di Surabaya yang sudah pernah mengalami situasi stock out. Hasil penelitian menunjukkan bahwa Shopping Attitude berpengaruh positif terhadap sikap konsumen terhadap toko saat pada stockout, Shopping Frequency berpengaruh positif terhadap sikap konsumen terhadap toko saat pada stockout, Brand Loyalty berpengaruh positif terhadap sikap konsumen terhadap toko saat pada stockout, Store Loyalty berpengaruh positif terhdap sikap konsumen terhadap toko saat pada stockout, Perceived Store Price berpengaruh positif terhadap sikap konsumen terhadap toko saat pada stockout,dan Store Distance berpengaruh positif terhadap sikap konsumen terhadap toko saat pada stockout. Hasil ini diperkuat dengan hasil uji validitas, reliabilitas, uji F, nilai R square dan uji t.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: shopping attitude, shopping frequency, brand loyalty, store loyalty, perceived store price, store distance dan stockout
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 12 not found.
Date Deposited: 07 Jul 2015 05:08
Last Modified: 07 Jul 2015 05:09
URI: http://repository.ukwms.ac.id/id/eprint/3336

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