Analisis faktor-faktor yang mempengaruhi store image Batik Keris

Kusmiati, Aning (2014) Analisis faktor-faktor yang mempengaruhi store image Batik Keris. Undergraduate thesis, Widya Mandala Catholic University.

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Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh Operational quality, store overal visual appeal (visual merchandise di toko), customer convenience, perceived price, dan store promotion terhadap store image Batik Keris di Surabaya. Variabel penelitian meliputi: lima variabel bebas dan satu variabel terikat. Termasuk dalam variabel bebas penelitian ini adalah: store's product and operational quality (X1), store's overall visual appeal (X2), customer convenience (X3), perceived price and past satisfaction (X4) dan store's promotional effectiveness (X5). Sedangkan variabel terikat dalam penelitian ini adalah store image. Jumlah sampel penelitian sebanyak 100 responden. Teknik analisis data yang digunakan adalah regresi linier berganda. Pengujian hipotesis menggunakan uji t. Hasil pengujian hipotesis penelitian menunjukkan bahwa operational quality, store overall visual appeal (visual merchandise di toko), customer convenience, perceived price, dan store promotion terhadap store image Batik Keris di Surabaya. Koefisien determinasi menunjukkan besarnya variasi variabel penelitian yang mampu menjelaskan variasi store image. Berdasarkan hasil pengolahan data dengan menggunakan SPSS diperoleh nilai koefisien determinasi berganda (R Square) sebesar 0,804, berarti pengaruh store image yang disebabkan oleh variabel store’s product and operational quality, store’s overall visual appeal, customer convenience, perceived price and past satisfaction dan store’s promotional effectiveness adalah sebesar 80,4%.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Operational Quality, Store Overal Visual Appeal, Customer Convenience, Perceived Price, Store Promotion, Store Image, Batik Keris
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 12 not found.
Date Deposited: 14 Jul 2015 08:22
Last Modified: 14 Jul 2015 08:22
URI: http://repository.wima.ac.id/id/eprint/3398

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