Pengaruh experiential marketing dan perceived value terhadap customer satisfaction produk lampu Philips LED 5 watt

Setiyowati, Ruli Retno (2015) Pengaruh experiential marketing dan perceived value terhadap customer satisfaction produk lampu Philips LED 5 watt. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Pada kondisi persaingan yang ketat, maka tingkat experiential marketing dan perceived value memegang peranan yang sangat penting dalam sebuah perusahaan untuk dapat meningkatkan kepuasan konsumen (customer satisfaction). Pada penelitian ini dilakukan pengujian sebuah model teoritis untuk mengetahui pengaruh experiential marketing terhadap perceived value, perceived value terhadap customer satisfaction dan experiential marketing terhadap customer satisfaction pada produk lampu Philips LED 5 watt dengan menggunakan metode analisis Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa experiential marketingberpengaruh signifikan terhadap perceived value, perceived value berpengaruh signifikan terhadap customer satisfaction dan experiential marketing berpengaruh signifikan terhadap customer satisfaction pada produk lampu Philips LED 5 watt

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Engineering" not defined]
Uncontrolled Keywords: Experiential marketing, Perceived value, Customer satisfaction, Structural Equation Modeling (SEM).
Subjects: Engineering > Industrial Engineering
Divisions: Faculty of Engineering > Industrial Engineering Study Program
Depositing User: Users 2641 not found.
Date Deposited: 19 Jan 2016 03:22
Last Modified: 19 Jan 2016 03:22
URI: http://repository.wima.ac.id/id/eprint/4485

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