Analisis pengaruh perceived quality dan perceived value terhadap repurchase intention di Sogo Department Store Galaxy Mall

Wijanarko, Evanda (2011) Analisis pengaruh perceived quality dan perceived value terhadap repurchase intention di Sogo Department Store Galaxy Mall. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh perceived quality dan perceived value terhadap repurchase intention di Sogo Department Store Galaxi Mall Surabaya. Populasi dalam penelitian ini adalah seluruh konsumen Sogo Departement Store dan jumlah sampel ditetapkan sebanyak 200 sampel. Teknik analisa data yang digunakan adalah regresi linier berganda dan pengujian hipotesis menggunakan uji t. Temuan dari penelitian ini menunjukkan bahwa perceived quality berpengaruh positif terhadap repurchase intention konsumen di Sogo Department Store Surabaya. Perceived value berpengaruh positif terhadap repurchase intention konsumen di Sogo Department Store Surabaya adalah terbukti, artinya bahwa semakin tinggi perceived value maka semakin tinggi repurchase intention. Kontribusi perceived quality dan perceived value adalah sebesar 55,5% terhadap repurchase intention konsumen.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Perceived quality, perceived value, repurchase intention
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Thomas Aryanatan Lena
Date Deposited: 28 Jan 2016 08:16
Last Modified: 28 Jan 2016 08:16
URI: http://repository.wima.ac.id/id/eprint/5202

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