Pengaruh availability of money and time, fashion involvement dan hedonic consumption tendency terhadap impulse buying pada konsumen wanita Matahari Departement store di Surabaya

Sunur, Natalia Silvya (2015) Pengaruh availability of money and time, fashion involvement dan hedonic consumption tendency terhadap impulse buying pada konsumen wanita Matahari Departement store di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruhAvailability of Money and Time, Fashion Involvement, dan Hedonic Consumption Tendency terhadap Impulse Buying.Objek penelitian ini adalah konsumen wanita Matahari Department Store di Surabaya, dengan sampel sebanyak 200 orang yang diambil dengan menggunakan metode purposive sampling. Kuesioner dibagikan secara langsung kepada konsumen wanita yang telah berbelanja atau melakukan pembelian pada Matahari Department Store di Surabaya. SEM (Structural Equation Modeling) digunakan dalam menganalisis data.Penelitian ini menemukan bahwa, diantara lima variabel penelitian, hanya available of time yang tidak berpengaruh terhadap impulse buying. Sedangkan, variabel lain yaitu availability of money, fashion involvement, dan hedonic consumption tendency berpengaruh terhadap Impulse Buying

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Availability of money and time, fashion involvement, hedonic consumption tendency, impulse buying
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 2878 not found.
Date Deposited: 15 Feb 2016 02:59
Last Modified: 15 Feb 2016 02:59
URI: http://repository.wima.ac.id/id/eprint/5745

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