Pengaruh perceived customer density, wait expectation, dan attitude customer toward store atmosphere terhadap atore patronage intention pada konsumen di Carrefour Surabaya

Lesmana, Erwin (2015) Pengaruh perceived customer density, wait expectation, dan attitude customer toward store atmosphere terhadap atore patronage intention pada konsumen di Carrefour Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Menunggu untuk layanan di toko adalah hal yang tidak disukai oleh setiap orang. Banyak peritel yang tidak memperhatikan antrian di toko. Dengan antrian yang panjang mampu memberikan dampak negatif pada keputusan pembelian konsumen. Penelitian ini akan membahas pengaruh Perceived Customer Density, Wait Expectation, Dan Attitude Customer toward Store Atmosphere terhadap Store Patronage Intention pada konsumen Carrefour di Surabaya. Penelitian ini menggunakan hipotesis dan rancangan penelitian kausal serta Teknik pengambilan sampel Purposive Sampling sebanyak 150 sampel. Penelitian ini menggunakan SPSS dan untuk mengolah data kemudian dilanjutkan dengan analisa Structural Equation Model (SEM) dengan LISREL 8.70. Hasil dari penelitian ini menunjukan bahwa Percieved Customer Density berpengaruh positif terhadap Wait Expectation, Perceived Customer Density berpengaruh negatif terhadap Attitude Customer toward Store Atmosphere, Wait expectation berpengaruh negatif terhadap Store Patronage Intention,dan Attitude Customer toward Store Atmosphere berpengaruh positif terhadap Store Patronage Intention.

Item Type:	Thesis (Undergraduate)
Department:	["eprint_fieldopt_department_Faculty of Busines" not defined]
Uncontrolled Keywords:	Perceived customer density, wait expectation, attitude customer toward store atmosphere, store patronage intention
Subjects:	Business Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Users 2492 not found.
Date Deposited:	18 Feb 2016 03:09
Last Modified:	18 Feb 2016 03:09
URI:	http://repository.ukwms.ac.id/id/eprint/5805

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