Faktor-faktor yang mempengaruhi loyalitas konsumen pada toko tradisional dan modern di Surabaya

Sugito, Ismanto (2016) Faktor-faktor yang mempengaruhi loyalitas konsumen pada toko tradisional dan modern di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh perceived value, service quality, atmosfer toko, merchandise quality, selection, dan convenience terhadap customer loyalty pada pasar tradisional dan pasar modern. Desain penelitian adalah kausal dengan menggunakan 110 responden pasar modern dan 63 responden pasar tradisional. Teknik analisis data menggunakan regresi linier berganda. Temuan penelitian ini menunjukkan bahwa perceived value, service quality, store atmosphere, merchandise quality, product selection, dan kenyamanan berpengaruh terhadap customer loyalty responden di pasar modern. Sedangkan variabel yang mempengaruhi customer loyalty di pasar tradisional adalah perceived value, service quality, merchandise quality, dan product selection. Tetapi variabel store atmosphere dan kenyamanan tidak berpengaruh terhadap customer loyalty pada responden pasar tradisional.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perceived value, service quality, store atmosphere, merchandise quality, product selection, kenyamanan, pasar modern, pasar tradisional
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 2955 not found.
Date Deposited: 04 Mar 2016 08:01
Last Modified: 04 Mar 2016 08:01
URI: http://repository.wima.ac.id/id/eprint/6234

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