Pengaruh time available, shopping enjoyment dan Impulse buying tendency terhadap instorebrowsing di hypermarket Surabaya

Juliana, Helen Ericha (2011) Pengaruh time available, shopping enjoyment dan Impulse buying tendency terhadap instorebrowsing di hypermarket Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh time available, shopping enjoyment, dan impulse buying tendency terhadap instore browsing di Hypermart Surabaya. Jumlah responden penelitian sebanyak 200 sampel dan teknik anlsia data yang digunakan adalah regresi linier berganda. Temuan dalam penelitian ini menunjukkan bahwa time available, shopping enjoyment, dan impulse buying tendency berpengaruh terhadap instore browsing di Hypermarket Surabaya. Diantara variabel penelitian impulse buying tendency memiliki pengaruh paling besar terhadap instore browsing di Hypermarket.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Graduate School" not defined]
Uncontrolled Keywords: Time Available, Shopping Enjoyment, Impulse Buying Tendency, instore browsing, Hypermarket Surabaya
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Christina Handini N
Date Deposited: 15 Mar 2016 04:49
Last Modified: 15 Mar 2016 04:49
URI: http://repository.wima.ac.id/id/eprint/6358

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