Pengaruh shopping lifestyle, fashion involvement, pre-decision stage dan post-decision stage terhadap impulse buying di Planet One Surabaya

Michael, Boy (2010) Pengaruh shopping lifestyle, fashion involvement, pre-decision stage dan post-decision stage terhadap impulse buying di Planet One Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

[img]
Preview
Text (ABSTRAK)
ABSTRAK.pdf

Download (283kB) | Preview
[img]
Preview
Text (BAB 1)
BAB 1.pdf

Download (150kB) | Preview
[img] Text (BAB 2)
BAB 2.pdf
Restricted to Registered users only

Download (234kB)
[img] Text (BAB 3)
BAB 3.pdf
Restricted to Registered users only

Download (167kB)
[img] Text (BAB 4)
BAB 4.pdf
Restricted to Registered users only

Download (183kB)
[img]
Preview
Text (BAB 5)
BAB 5.pdf

Download (59kB) | Preview
[img] Text (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Registered users only

Download (540kB)

Abstract

Tujuan dari penelitian ini untuk menguji pengaruh variabel independen yaitu shopping lifestyle, fashion involvement, pre-decision stage dan post-decision stage terhadap variabel dependen Impulse buying pada Planet One Surabaya. Planet One merupakan salah satu gerai ritel modern yang telah lama berdiri di Surabaya. Planet One menyediakan berbagai macam produk fashion, seperti : Pakaian, Tas dan perlengkapan aksesoris lainnya. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian menunjukan bahwa fashion involvement dan Post-decision stage memiliki pengaruh positif terhadap Impulse buying, sedangkan untuk pre-decision stage dan Shopping lifestyle memiliki pengaruh yang negatif terhdap Impulse buying pada Planet One Surabaya.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: : Gaya hidup belanja, Keterlibatan fashion, Tahap prakeputusan, Tahap pasca-keputusan, Perilaku pembelian impulsif, Planet One Surabaya.
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 32 not found.
Date Deposited: 12 Aug 2016 05:50
Last Modified: 12 Aug 2016 05:50
URI: http://repository.wima.ac.id/id/eprint/6534

Actions (login required)

View Item View Item