Pengaruh perceived quality, store atmosphere, service quality, terhadap behavior intention produk private label di Alfamart Surabaya

Putranto, Albert Dwi (2016) Pengaruh perceived quality, store atmosphere, service quality, terhadap behavior intention produk private label di Alfamart Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

[img]
Preview
Text (ABSTRAK)
ABSTRAK.pdf

Download (511kB) | Preview
[img]
Preview
Text (BAB 1)
BAB 1.pdf

Download (105kB) | Preview
[img] Text (BAB 2)
BAB 2.pdf
Restricted to Registered users only

Download (203kB)
[img] Text (BAB 3)
BAB 3.pdf
Restricted to Registered users only

Download (105kB)
[img] Text (BAB 4)
BAB 4.pdf
Restricted to Registered users only

Download (228kB)
[img]
Preview
Text (BAB 5)
BAB 5.pdf

Download (102kB) | Preview
[img] Text (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

Penelitian bertujuan untuk menjelaskan pengaruh perceived quality, store atmosphere, dan service quality terhadap behavioral intention konsumen pada private label Alfamart di Surabaya. Desain penelitian adalah kausal. Jumlah sampel penelitian sebanyak 200 sampel. Metode pengumpulan data menggunakan kuesioner dan teknk analisis data menggunakan regresi linier berganda. Temuan dari penelitian ini menunjukkan bahwa perceived quality berpengaruh terhadap behavioral intention pada private label di Alfamart. Store atmosphere tidak terbukti berpengaruh terhadap behavioral intention pada private label di Alfamart. Service quality berpengaruh terhadap behavioral intention pada private label di Alfamart.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perceived Quality, Store Atmosphere, Service Quality, Behavioral Intention, Alfamart
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 3424 not found.
Date Deposited: 19 Aug 2016 08:27
Last Modified: 19 Aug 2016 08:27
URI: http://repository.wima.ac.id/id/eprint/8148

Actions (login required)

View Item View Item