Sutanto, Patrick (2016) Analyze the effect of store display and store lighting to customer purchase intention through positive emotion in Zara Store Surabaya. Undergraduate thesis, Widya Mandala Chatolic University Surabaya.
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Abstract
Main purpose for this research is to analyze the effect of store display and store lighting that create positive emotion to gain customer purchase intentions in Zara store Surabaya. This research is quantitative and causal which are using questionnaire for on-site survey. The sample consisted of 140 respondents whose have range of age from 18 to 40 years old and people in Surabaya that has already visited Zara store within last 3 months. The data analysis technique that be used are Structural Equation Model (SEM) and using LISREL 8.70 The result shows that Store display have a positive effect to positive emotion. Store lighting also have positive effect to positive emotion. This research also shows that positive emotion have positive effect to customer purchase intention. Furthermore, store display have positive effect to customer purchase intention with positive emotion as mediation. Store lighting have positive effect to customer purchase intention with positive emotion as mediation.
Item Type: | Thesis (Undergraduate) |
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Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
Uncontrolled Keywords: | store display, store lighting, positive emotion, customer purchase intention |
Subjects: | Business > Management |
Divisions: | Faculty of Business > International Business Management Undergraduate Study Program |
Depositing User: | Users 3462 not found. |
Date Deposited: | 26 Aug 2016 02:27 |
Last Modified: | 26 Aug 2016 02:27 |
URI: | http://repository.ukwms.ac.id/id/eprint/8229 |
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