Pengaruh perceived quality dan perceived value terhadap brand loyalty pada brand trust dan customer satisfaction private label kebutuhan pokok di Giant Surabaya

Sari, Linda Puspita (2016) Pengaruh perceived quality dan perceived value terhadap brand loyalty pada brand trust dan customer satisfaction private label kebutuhan pokok di Giant Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived quality dan perceived value terhadap brand loyalty pada brand trust dan customer satisfaction private label kebutuhan pokok di Giant Surabaya. Penelitian ini merupakan penelitian hipotesis yang disertai pengujian statistik. Variabel penelitian meliputi 2 variabel eksogen yang terdiri dari Perceived Quality dan Perceived Value, 2 variabel mediating yang terdiri dari Brand Trust dan Customer Satisfaction, dan 1 variabel endogen yaitu Brand Loyalty. Jumlah sampel penelitian sebanyak 160 sampel. Teknik analisis data menggunakan structural equation modeling (SEM). Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif antara perceived quality terhadap brand trust, perceived quality terhadap customer satisfaction, perceived value terhadap brand trust, perceived value terhadap customer satisfaction, brand trust terhadap brand loyalty, serta hasil penelitian ini juga menunjukkan customer satisfaction berpengaruh positif terhadap brand loyalty.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Businnes" not defined]
Uncontrolled Keywords: Perceived Quality, Perceived Value, Brand Trust, Customer Satisfaction, Brand Loyalty
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 3453 not found.
Date Deposited: 29 Aug 2016 03:07
Last Modified: 29 Aug 2016 03:07
URI: http://repository.ukwms.ac.id/id/eprint/8272

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