Chandra, Ryan S (2013) Pengaruh efficiency, system availability, fulfillment, dan privacy terhadap loyalty malalui perceived value pada online ticketing Garuda Indonesia di Surabaya [CD-ROM]. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
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Abstract
Perkembangan online marketing (internet marketing) di Indonesia kini telah mengalami kemajuan. Semakin banyak juga para pengusaha yang ingin menjalankan bisnisnya melalui internet. Turunnya biaya akses internet di Indonesia mendorong para pelaku bisnis, UKM ataupun koperasi untuk memasarkan barang-barang dan jasanya melalui internet. Oleh karena itu ES- Qual yang merupakan bagian dari Service Quality akan semakin dibutuhkan. Penelitian ini bertujuan untuk menguji secara empiris pengaruh Pengaruh Efficiency, System Availability, Fulfillment, dan Privacy Terhadap Loyalty Melalui Perceived Value Pada Online Ticketing Garuda Indonesia Di Surabaya. Obyek penelitian ini adalah online ticketing Garuda Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 150 orang. Teknik analisis data menggunakan SEM (Structural Equation Modeling). Hipotesis penelitian menunjukkan bahwa H1: Efficiency berpengaruh terhadap Perceived Value, H2: System Availability berpengaruh terhadap Perceived Value, H3: Fulfillment berpengaruh terhadap Perceived Value, H4: Privacy berpengaruh terhadap Perceived Value, H5: Perceived Value berpengaruh terhadap Loyalty, H6: Perceived Value menjadi variabel intervening antara pengaruh Efficiency, System Availability, Fulfillment, dan Privacy terhadap Loyalty.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Department: | ["eprint_fieldopt_department_Faculty of Business" not defined] |
| Uncontrolled Keywords: | Efficiency, System Availability, Fulfillment, Privacy, Perceived Value, Loyalty |
| Subjects: | Business > Management |
| Divisions: | Faculty of Business > Management Undergraduate Study Program |
| Depositing User: | Users 12 not found. |
| Date Deposited: | 12 Jan 2015 04:36 |
| Last Modified: | 12 Jan 2015 04:36 |
| URI: | http://repository.ukwms.ac.id/id/eprint/893 |
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