Pengaruh customer perceived value terhadap customer loyalty melalui customer satisfaction pada sepeda motor Honda di Surabaya [CD-ROM]

Prahana, Jitu (2013) Pengaruh customer perceived value terhadap customer loyalty melalui customer satisfaction pada sepeda motor Honda di Surabaya [CD-ROM]. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi Loyalitas konsumen terhadap sepeda motor merek Honda di Surabaya. Variabel yang digunakan adalah Customer Perceived Value, Customer Satisfaction, dan Customer Loyalty. Metode yang digunakan dalam penelitian ini adalah SEM (Structural Equation Modeling), pengambilan sampel menggunakan teknik non-probability sampling, jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Karakteristik responden yaitu masyarakat yang berdomisili di Surabaya dan pernah menggunakan dan membeli sepeda motor merek Honda. Hasil dari penelitian menunjukan bahwa Customer Perceived Value berpengaruh positif terhadap Customer Satisfaction, pengaruh Customer Perceived Value terhadap Customer Loyalty tidak signifikan, Customer Satisfaction berpengaruh positif terhadap Customer Value, pengaruh Customer Perceived Value terhadap Customer Loyalty melalui Customer Satisfaction terbukti signifikan.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Customer Value, Customer Satisfaction, Customer Loyalty
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 12 not found.
Date Deposited: 14 Jan 2015 02:56
Last Modified: 14 Jan 2015 02:56
URI: http://repository.wima.ac.id/id/eprint/958

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