Pengaruh experiential marketing dan service quality terhadap behavioral intentions melalui customer satisfaction pada Restoran Boncafe di Surabaya

Verina, Patricia (2017) Pengaruh experiential marketing dan service quality terhadap behavioral intentions melalui customer satisfaction pada Restoran Boncafe di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini ingin mengetahui dan menjelaskan pengaruh experiential marketing dan service quality terhadap behavioral intentions melalui customer satisfaction pada Restoran Boncafe di Surabaya. Teknik analisis data yang digunakan adalah SEM (Structural Equation Modelling) dan menggunakan program LISREL. Penelitian ini mengambil 150 responden sebagai sampelnya yang dalam 1 bulan terakhir pernah makan di Restoran Boncafe di Surabaya, berdomisili di Surabaya, berusia minimal 17 tahun dan berjenis kelamin laki-laki atau perempuan Hasil dari penelitian ini adalah terbukti bahwa experiential marketing dan service quality berpengaruh positif dan signifikan terhadap behavioral intentions melalui customer satisfaction pada Restoran Boncafe di Surabaya. Bagi peneliti selanjutnya yang ingin melakukan penelitian mengenai experiential marketing, service quality, behavioral intention dan customer satisfaction dapat menambahkan variabel-variabel lain. Restoran Boncafe harus menjaga experiential marketing dan service quality mereka agar menimbulkan customer satisfaction yang baik, sehingga behavioral intentions dapat terbentuk

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Experiential Marketing; Service Quality; Behavioral Intentions; Customer Satisfaction
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 3891 not found.
Date Deposited: 02 Feb 2017 01:38
Last Modified: 02 Feb 2017 01:38
URI: http://repository.ukwms.ac.id/id/eprint/9777

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