Pengaruh store atmosphere, store location, dan in-store emotional experiences terhadap store attitude pada speciality store "stoberi" Tunjungan Plaza Surabaya [CD-ROM]

Lisanthi, Winda (2013) Pengaruh store atmosphere, store location, dan in-store emotional experiences terhadap store attitude pada speciality store "stoberi" Tunjungan Plaza Surabaya [CD-ROM]. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Tujuan penelitian ini adalah mengetahui pengaruh store atmosphere terhadap in-store emotional experiences, pengaruh store location terhadap store attitude, pengaruh in-store emotional experiences terhadap store attitude dan pengaruh store atmosphere pada store attitude in-store emotional experiences pada speciality store “Stroberi” Tunjungan Plaza Surabaya. Jumlah sampel dalam penelitian ini adalah 150 sampel. Teknik analisa data yang digunakan adalah Structural Equation Model (SEM) dengan program LISREL 8.70. Hasil penelitian ini menunjukkan bahwa store atmosphere berpengaruh positif terhadap in-store emotional experiences, store location berpengaruh positif terhadap store attitude, in-store emotional experiences berpengaruh positif terhadap store attitude,dan store atmosphere berpengaruh positif terhadap store attitude melalui in-store emotional experiences.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Store Atmosphere, Store Location, In-Store Emotional Experience, Store Attitude
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 12 not found.
Date Deposited: 16 Jan 2015 03:15
Last Modified: 16 Jan 2015 03:15
URI: http://repository.wima.ac.id/id/eprint/995

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