Pengaruh fashion involvement, hedonic consumption tendency, dan positive emotion terhadap impulse buying behavior di Metro Department Store Ciputra World Surabaya.

Kharisma, Cindy (2014) Pengaruh fashion involvement, hedonic consumption tendency, dan positive emotion terhadap impulse buying behavior di Metro Department Store Ciputra World Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Konsumen merupakan inti dari penjualan yang dilakukan perusahaan. Perilaku pembelian konsumen telah diteliti oleh banyak peneliti di dunia, penelitian membagi pembelian oleh konsumen menjadi dua yaitu planned buying dan unplanned buying. Unplanned buying dapat disebabkan karena munculnya sisi impulsif dari konsumen di saat terjadinya proses pembelian yang dapat menyebabkan munculnya impulsive buying behavior. Perusahaan dapat meningkatkan faktor-faktor pendorong konsumen melakukan pembelian secara impulsif. Dengan meningkatkan faktor-faktor pendorong pembelian secara impulsif, perusahaan dapat meningkatkan penjualan. Hasil penelitian menunjukkan bahwa fashion involvement dan positive emotion dapat mempengaruhi impulsive buying behavior konsumen Metro Department Store Ciputra World Surabaya sedangkan hedonic consumption tendency tidak mempengaruhi impulsive buying.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Fashion involvement, hedonic consumption tendency, positive emotion, impulsive buying behavior, perilaku konsumen
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Operator 3 Student Staff
Date Deposited: 04 Feb 2015 06:56
Last Modified: 04 Feb 2015 06:56
URI: http://repository.ukwms.ac.id/id/eprint/1123

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