Pengaruh advertising attitude terhadap shopping loyalty melalui impulse buying pada Carrefour Golden City Mall Mayjen Sungkono Surabaya

Wunas, Rini Pricilia (2012) Pengaruh advertising attitude terhadap shopping loyalty melalui impulse buying pada Carrefour Golden City Mall Mayjen Sungkono Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Industri ritel modern di Indonesia sekarang ini mulai berkembang dan perkembangan ini diperkirakan akan terus mengalami pertumbuhan yang signifikan. Penelitian ini bertujuan untuk menguji pengaruh Advertising Attitude terhadap Shopping Loyalty melalui Impulse Buying pada Carrefour Golden City Mall Mayjen Sungkono Surabaya. Desain penelitian menggunakan penelitian kausal terhadap 120 responden dengan teknik pengambilan sampel adalah sampling non probabilitas (non probability sampling). Sedangkan, teknik analisis yang digunakan adalah Structural Equation Modelling (SEM) dengan program LISREL. Responden yang diambil berasal dari seluruh konsumen yang datang dan berbelanja ke Carrefour Golden City Mall Mayjen Sungkono Surabaya. Hasil penelitian menunjukkan bahwa: Advertising Attitude berpengaruh terhadap Impulse Buying dan Shopping Loyalty, Impulse Buying berpengaruh terhadap Shopping Loyalty, dan Advertising Attitude berpengaruh terhadap Shopping Loyalty melalui Impulse Buying

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Advertising attitude, impulse buying, shopping loyalty
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Josefine Hira Eksi
Date Deposited: 27 Feb 2015 06:34
Last Modified: 27 Feb 2015 06:34
URI: http://repository.ukwms.ac.id/id/eprint/1221

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