Angelia, . (2018) Tingkat pengetahuan guest Ascott Waterplace Surabaya mengenai Brand Ascott Waterplace Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
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Abstract
Penelitian ini membahas mengenai bagaimana tingkat pengetahuan guest Ascott Waterplace Surabaya mengenai brand Ascott Waterplace Surabaya. Brand Ascott Waterplace Surabaya dalam hal ini terbagi menjadi 3 brand element yaitu Nama, Logo, dan Slogan. Dalam penelitian ini, peneliti menggunakan metode survei dan pendekatan kuantitatif. Hasil dari penelitian ini menunjukkan bahwa tingkat pengetahuan guest Ascott Waterplce Surabaya yang tertinggi adalah pada logo Ascott Waterplace Surabaya dan tingkat pengetahuan yang terendah ada pada slogan Ascott Waterplace Surabaya “we define exclusive global living”.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Department: | ["eprint_fieldopt_department_Faculty of Communication Science" not defined] |
| Uncontrolled Keywords: | Tingkat pengetahuan, brand, brand element, Ascott Waterplace Surabaya |
| Subjects: | Communication Science |
| Divisions: | Faculty of Communication Science > Communication Science Study Program |
| Depositing User: | Users 5062 not found. |
| Date Deposited: | 24 Jan 2018 03:53 |
| Last Modified: | 24 Jan 2018 03:53 |
| URI: | http://repository.ukwms.ac.id/id/eprint/13349 |
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