The impact of website quality, service quality and visual merchandising towards impulsive buying mediated by the urge to buy impulsively at Zalora, Surabaya

Gondowijoyo, Vincentius Christian (2018) The impact of website quality, service quality and visual merchandising towards impulsive buying mediated by the urge to buy impulsively at Zalora, Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

One of the most valuable industry in our current internet world is the online retailing industry. One of the biggest contribution to the number of sales in this online retailing industry is the presence of impulsive buying customers. These customers buy things that they like without much of a thought and for personal satisfaction. Therefore, this study aims to analyse the impact of website quality, service quality and visual merchandising on customers’ impulsive buying which is mediated by the customers’ urge to buy impulsively. This research is a quantitative research that has 4 hypothesis which need to be tested. The type of data used would be in the form of questionnaires with 150 respondents. The object of research used is Zalora and the data analysis technique used is Structural Equation Modelling (SEM) by Partial Least Square (PLS) software. The results of this research showed that the website quality, service quality and visual merchandising has a positive and significant impact on the urge to buy impulsively and the urge to buy impulsively has a positive and significant impact on the customers’ impulsive buying.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Impulsive buying, online retail, website quality, service quality, visual merchandising, the urge to buy impulsively, zalora
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Vincentius Christian Gondowijoyo
Date Deposited: 24 Aug 2018 05:08
Last Modified: 24 Aug 2018 05:08
URI: http://repository.wima.ac.id/id/eprint/16017

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