Pengaruh proportion of negative reviews, price satisfaction dan perceived value terhadap purchase intentions pada konsumen di Lazada Surabaya

Winnanda, Franciska Elan (2019) Pengaruh proportion of negative reviews, price satisfaction dan perceived value terhadap purchase intentions pada konsumen di Lazada Surabaya. Undergraduate thesis, Surabaya.

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Abstract

Tujuan dari penelitian ini adalah menganalisis pengaruh proportion of negative reviews, price satisfaction, dan perceived value terhadap purchase intention. Penelitian tersebut merupakan penelitian kausal. Populasi penelitian ini adalah semua orang yang pernah melakukan belanja online dan jumlah sampel penelitian ini adalah 115 responden yang disebar melalui kuisoner. Teknik analisis data menggunakan structural equation model dengan menggunakan program lisrel. Hasil Penelitian ini menunjukkan bahwa proportion of negative reviews terbukti berpengaruh terhadap price satisfaction, price satisfaction terbukti berpengaruh terhadap perceived value, price satisfaction terbukti berpengaruh terhadap purchase intentions, perceived value terbukti berpengaruh terhadap purchase intentions. Kesimpulan ini menjawab hipotesis keempat penelitian yang menyatakan bahwa perceived value terbukti berpengaruh terhadap purchase intentions adalah diterima.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Widya Mandala Catholic University Surabaya" not defined]
Uncontrolled Keywords: Proportion of negative reviews, price satisfaction, purchase intentions, perceived value
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 6648 not found.
Date Deposited: 30 Jan 2019 04:29
Last Modified: 30 Jan 2019 04:29
URI: http://repository.ukwms.ac.id/id/eprint/17463

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