The Influence of Website Quality on Online Purchase Intention on with Trust as a Mediator

Ernestiana, Belinda (2019) The Influence of Website Quality on Online Purchase Intention on with Trust as a Mediator. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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The rapid development of the technology has made service companies engaged in hotel reservations and transportation have to work in the internet world by creating websites and applications, one of which is Traveloka. With a good quality of website, Traveloka can make internet users visiting the Traveloka’s website more trustworthy even though they have never made a transaction. Trust from looking the quality of a good website can generate interest in making purchases on the Traveloka’s website. This research is a research with quantitative and causal methods. The sampling technique used is non probability sampling by means of purposive sampling. This study collected 170 samples of respondents. The data collection tool uses questionnaires through google form. The analysis technique carried out in this study is regression by path analysis using SPSS software (Statistical Package Social Science). This study aims to test and analyze the factors the affect between Website Quality towards Online Trust, Online Trust towards Online Purchase Intention and Website Quality towards Purchase Intention through Online Trust on The result of this study indicate that website quality has a positive significant influence on e-trust, e-trust also has a significant positive effect on purchase intention, thus strengthening the influence of positive significance of website quality on purchase intention. The results of this study are also reinforced from some of the results of previous studies that have the same results with this research.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Website Quality, E-Trust, Purchase Intention
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Users 7254 not found.
Date Deposited: 13 Jul 2019 04:39
Last Modified: 13 Jul 2019 04:42

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