Pengaruh mobility, security, store offerings, ease of use, dan customer service terhadap niat membeli ulang pada tiket.com melalui satisfaction di Surabaya

Sojatmiko, Rikart (2019) Pengaruh mobility, security, store offerings, ease of use, dan customer service terhadap niat membeli ulang pada tiket.com melalui satisfaction di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Tujuan penelitian ini adalah melakukan analisis terhadap pengaruh mobility, security, store offerings, ease of use, dan customer service terhadap niat membeli ulang pada tiket.com melalui satisfaction di tiket.com. Penelitian ini menggunakan desain penelitian kuantitatif. Penelitian yang menjelaskan bentuk hubungan antara variabel eksogen dengan variabel endogen, menganalisis pengaruh mobility, security, store offerings, ease of use, dan customer service sebagai variabel eksogen. Niat membeli ulang melalui satisfaction sebagai variable endogen. Jumlah sampel penelitian sebanyak 100 sampel. Teknik analisis data menggunakan structural equation model dengan menggunakan program smartpls 3.0. Hasil penelitian ini dapat disimpulkan: (1) mobility berpengaruh terhadap satisfaction, (2) security berpengaruh terhadap satisfaction, (3) store offering berpengaruh terhadap satisfaction, (4) ease of use berpengaruh terhadap satisfaction, (5) customer service berpengaruh terhadap satisfaction, (6) satisfaction berpengaruh terhadap repurchase intention.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Mobility, security, store offerings, ease of use, customer service, satisfaction, repurchase intention
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 7159 not found.
Date Deposited: 15 Jul 2019 07:36
Last Modified: 15 Jul 2019 07:36
URI: http://repository.ukwms.ac.id/id/eprint/19445

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