Pengaruh hedonic shopping value dan felt urge to buy impulsively terhadap impulse buying di Matahari Department Store Surabaya

Samodra, Darmawan Eko (2019) Pengaruh hedonic shopping value dan felt urge to buy impulsively terhadap impulse buying di Matahari Department Store Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

[thumbnail of ABSTRAK]
Preview
 Text (ABSTRAK)
Abstrak.pdf
Download (580kB) | Preview
[thumbnail of BAB 1]
Preview
 Text (BAB 1)
BAB 1.pdf
Download (155kB) | Preview
[thumbnail of BAB 2] Text (BAB 2)
BAB 2.pdf
Restricted to Registered users only
Download (168kB)
[thumbnail of BAB 3] Text (BAB 3)
BAB 3.pdf
Restricted to Registered users only
Download (308kB)
[thumbnail of BAB 4] Text (BAB 4)
Bab 4.pdf
Restricted to Registered users only
Download (314kB)
[thumbnail of BAB 5]
Preview
 Text (BAB 5)
bab 5 .pdf
Download (219kB) | Preview
[thumbnail of LAMPIRAN] Text (LAMPIRAN)
Lampiran.pdf
Restricted to Registered users only
Download (248kB)

Abstract

Penelitian ini bertujuan untuk menguji pengaruh hedonic shopping value dan felt urge to buy impulsively terhadap impluse buying konsumen di Matahari Department Store Tunjungan Plasa Surabaya. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan cara purposive sampling. Karakteristik responden dalam penelitian ini adalah mengetahui Matahari Department Store Surabaya. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden.Teknik analisis data yang digunakan adalah Analisis Regresi Berganda dengan bantuan program PLS. Hasil penelitian ini membuktikan bahwa: (1) Hedonic Shopping Value berpengaruh positif dan signifikan terhadap Felt Urge to Buy Impulsively sehingga hipotesis didukung, (2) Felt Urge to Buy Impulsively berpengaruh positif signifikan terhadap Impulse Buying di Matahari Department Store Surabaya, sehingga hipotesis didukung.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Hedonic Shopping Value, Felt Urge to Buy Impulsively, Impulse Buying
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 7139 not found.
Date Deposited: 16 Jul 2019 03:26
Last Modified: 16 Jul 2019 03:26
URI: http://repository.ukwms.ac.id/id/eprint/19590

Actions (login required)

View Item View Item