Pengaruh channel choice breadth, channel service transparency, content consistency, process consistency terhadap perceived fluency dan omnichannel service usage pada uniqlo Surabaya

Setiawan, Irwan (2019) Pengaruh channel choice breadth, channel service transparency, content consistency, process consistency terhadap perceived fluency dan omnichannel service usage pada uniqlo Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Channel Choice Breadth, Channel Service Transparency, Content Consistency, Process Consistency Terhadap Perceived Fluency Dan Omnichannel Service Usage Pada Uniqlo Surabaya. Penelitian ini menggunakan metode kuantitatif dan data yang digunakan dalam penelitian ini adalah data primer. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 180 responden dengan teknik penyampelan nonprobability sampling menggunakan purposive sampling. Teknik analisis yang digunakan adalah analisis SEM dengan program LISREL. Hasil penelitin ini menunjukkan bahwa Channel choice breadth signifikan terhadap perceived fluency, channel service transparency signifikan terhadap perceived fluency, content consistency signifikan terhadap perceived fluency, process consistency signifikan terhadap perceived fluency, perceived fluency signifikan terhadap omnichannel service usage.

Item Type:	Thesis (Undergraduate)
Department:	S1 - Manajemen
Contributors:	Contribution Contributors NIDN / NIDK Email Thesis advisor Widyarini, Lydia Ari NIDN0727036701 lydiaari@ukwms.ac.id Thesis advisor Supriharyanti, Elisabeth NIDN0728047601 elisabeth-s@ukwms.ac.id
Uncontrolled Keywords:	Channel Choice Breadth, Channel Service Transparency, Content Consistency, Process Consistency, Perceived Fluency, Omnichannel Service Usage.
Subjects:	Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Irwan Setiawan
Date Deposited:	22 Jan 2020 08:41
Last Modified:	06 Feb 2020 10:29
URI:	http://repository.ukwms.ac.id/id/eprint/20798

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