External corporate communication strategy PT. Bank Bali Tbk. Bisnis unit Surabaya dalam mempertahankan nasabah dan menjaring calon nasabah baru pasca pengumuman merger

Polii, Raymond Felix (2002) External corporate communication strategy PT. Bank Bali Tbk. Bisnis unit Surabaya dalam mempertahankan nasabah dan menjaring calon nasabah baru pasca pengumuman merger. Masters thesis, Widya Mandala Catholic University Surabaya.

[thumbnail of ABSTRAK]
Preview
Text (ABSTRAK)
Abstrak.pdf

Download (289kB) | Preview
[thumbnail of BAB 1]
Preview
Text (BAB 1)
Bab 1.pdf

Download (210kB) | Preview
[thumbnail of BAB 2] Text (BAB 2)
Bab 2.pdf
Restricted to Registered users only

Download (366kB)
[thumbnail of BAB 3] Text (BAB 3)
Bab 3.pdf
Restricted to Registered users only

Download (34kB)
[thumbnail of BAB 4] Text (BAB 4)
Bab 4.pdf
Restricted to Registered users only

Download (126kB)
[thumbnail of BAB 5] Text (BAB 5)
Bab 5.pdf
Restricted to Registered users only

Download (229kB)
[thumbnail of BAB 6] Text (BAB 6)
Bab 6.pdf
Restricted to Registered users only

Download (352kB)
[thumbnail of BAB 7]
Preview
Text (BAB 7)
Bab 7.pdf

Download (147kB) | Preview
[thumbnail of LAMPIRAN]
Preview
Text (LAMPIRAN)
Lampiran.pdf

Download (115kB) | Preview

Abstract

The purpose of this research at PT Bank Bali Tbk. Business Unit Surabaya is to define external corporate communication strategy to maintain customer and to gain new customers after its merger announcement. Research method of this thesis is descriptive methodology using interview and observation to collect data. Premier data of this thesis comes from the managers of PT Bank Bali Tbk. Business Unit Surabaya; who are, Vice President Chief General Manager, Head Public Communication, General Manager Commercial Banking, General Manager Consumer, General Manager Individual and Manager Marketing Channel Business. The result of this research shows PT Bank Bali Tbk. Strategy after merger announcement is to take "action" to always innovate, introduce new product, rapidity promotion, "one to one communication", etcetera. An external communication strategy should be based on three principal components: organization, the constituents, and message or image.

Item Type: Thesis (Masters)
Department: ["eprint_fieldopt_department_Graduate School" not defined]
Uncontrolled Keywords: The keywords of this research are organization, messages or images, constituencies, and constituent's response.
Subjects: Business
Business > Strategic Management
Divisions: Graduate School > Master Program in Management
Depositing User: Sri Kusuma Dewi
Date Deposited: 15 Jun 2015 06:22
Last Modified: 15 Jun 2015 06:22
URI: http://repository.ukwms.ac.id/id/eprint/2225

Actions (login required)

View Item View Item