Pengaruh variabel utilitarian value, hedonic value, privacy, dan trust terhadap online purchase intention melalui attitude toward online purchasing pada steam di Surabaya

Nyoto, Yohan Christanto (2020) Pengaruh variabel utilitarian value, hedonic value, privacy, dan trust terhadap online purchase intention melalui attitude toward online purchasing pada steam di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Variabel Utilitarian Value, Hedonic Value, Privacy, dan Trust Terhadap Online Purchase Intention melalui Attitude Toward Online Purchasing Pada Steam di Surabaya. Penelitian ini menggunakan metode kuantitatif dan data yang digunakan dalam penelitian ini adalah data primer. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 160 responden dengan teknik penyampelan nonprobability sampling menggunakan purposive sampling. Teknik analisis yang digunakan adalah analisis SEM dengan program LISREL. Hasil penelitin ini menunjukkan bahwa Utilitarian Value signifikan terhadap Attitude Toward Online Purchasing, Hedonic Value signifikan terhadap Attitude Toward Online Purchasing, Privacy signifikan terhadap Attitude Toward Online Purchasing, Trust tidak signifikan terhadap Attitude Toward Online Purchasing, Attitude Toward Online Purchasing signifikan terhadap Online Purchase Intention.

Item Type:	Thesis (Undergraduate)
Department:	S1 - Manajemen
Contributors:	Contribution Contributors NIDN / NIDK Email Thesis advisor Widyarini, Lydia Ari NIDN0727036701 UNSPECIFIED Thesis advisor Soebagyo, Arini NIDN0716035701 UNSPECIFIED
Uncontrolled Keywords:	Utilitarian value, hedonic value, privacy, trust, attitude toward online purchasing, online purchase intention
Subjects:	Business > Management
Divisions:	Faculty of Business > Management Undergraduate Study Program
Depositing User:	Users 8698 not found.
Date Deposited:	03 Aug 2020 05:35
Last Modified:	03 Aug 2020 05:35
URI:	http://repository.ukwms.ac.id/id/eprint/22687

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