The effect of social identity, innovativeness, & trust variable towards intention to participate in crowdfunding in Surabaya

Adriansyah, Yovian (2020) The effect of social identity, innovativeness, & trust variable towards intention to participate in crowdfunding in Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Today, in Indonesia crowdfunding platform still in developing stage and as the result people still unfamiliar with crowfunding. But, according to a research the growth of crowdfunding platform is become better as it is predicted in 2022, the crowdfunding investment is going to reach $7 billion in transaction value. In order to explain the factors which affecting people intention to participate in crowdfunding activity in Surabaya the researcher is using social identity theory (SIT), innovativeness, and trust to explain about consumers intention to participate in crowdfunding. In this research the researcher collected 184 respondents who live in Surabaya, at least 17 years old, and know about crowdfunding. The questionnair is in the form of google form and distributed via Whatsapp, Line, and Instagram. The data was processed and analyzed using Structural Equation Modeling Technique (SEM) – PLS. The result of this study proved that (1) interpersonal connectivity (IC) have small impact to social identification with crowdfunding (SI). (2) Attitude towards helping others (ATHO) have medium impact to social identification with crowdfunding (SI). (3) Social identifications with crowdfunding (SI) have strong impact on the intention to participate in crowdfunding (ITP). (4) Innovativeness (I) is rejected in the hypothesis testing. (5) Trust (T) also contributed to give small impact to intention to participate in crowdfunding (ITP).

Item Type: Thesis (Undergraduate)
Department: S1 - Manajemen
Contributors:
Contribution
Contributors
NIDN / NIDK
Email
Thesis advisor
Widyarini, Lydia Ari
NIDN0727036701
UNSPECIFIED
Thesis advisor
Amrullah, Andi Anugerah
NIDN0730129101
UNSPECIFIED
Uncontrolled Keywords: Crowdfunding, interpersonal connectivity, attitude toward helping others, innovativess, trust, social identity
Subjects: Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Yovian Adriansyah
Date Deposited: 03 Aug 2020 06:02
Last Modified: 07 Aug 2020 04:12
URI: http://repository.wima.ac.id/id/eprint/23005

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