Strategi komunikasi marketing communication Hotel Golden Tulip Surabaya dalam re-branding.

Alviansyah, Eric (2020) Strategi komunikasi marketing communication Hotel Golden Tulip Surabaya dalam re-branding. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Peneliti kali ini memiliki judul strategi komunikasi marketing communication hotel Golden tulip Surabaya dalam re-branding yang mencari tau lebih dalam tentang strategi yang di lakukan oleh marketing communication hotel Holden tulip Surabaya, akan perihal re-branding hotel .Peneliti tertarik dengan meneliti kasus ini di karnakan adanya sebuah fenomena di dalam dunia perhotelan di Surabaya, dengan adanya pergantian sebuah brand hotel yang sebelumnya Rich palace Surabaya menjadi Golden Tulip Surabaya di satu gedung yang sama. Penelitian kali ini menggunakan metode studi kasus. Peneliti menemukan adanya beberapa proses langkah yang di lakukan marketing communication untuk re-branding Golden tulip hotel, dalam hal tersebut berikut adalah temuan peneliti terkait proses re-branding. proses rebranding, repositioning, renaming, redesigning, relaunching

Item Type: Thesis (Undergraduate)
Department: S1 - Ilmu Komunikasi
Contributors:
Contribution
Contributors
NIDN / NIDK
Email
Thesis advisor
Putri, Theresia intan
NIDN0725058704
UNSPECIFIED
Thesis advisor
winda, Agatha
NIDN0717049102
UNSPECIFIED
Uncontrolled Keywords: Golden Tulip Surabaya, re-branding,studi kasus
Subjects: Communication Science
Divisions: Faculty of Communication Science > Communication Science Study Program
Depositing User: Users 8532 not found.
Date Deposited: 25 Sep 2020 06:03
Last Modified: 25 Sep 2020 06:21
URI: http://repository.ukwms.ac.id/id/eprint/23536

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