The effect of service quality on purchasing decision with brand trust as a mediating variable in Toyota Surabaya

Daeli, Joseph Fernando (2021) The effect of service quality on purchasing decision with brand trust as a mediating variable in Toyota Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Competition between businesses that is growing very tight demands the company to maintain Service Quality and Brand Trust in a way have a good Brand Trust inthe eyes of customers so that they can compete in the competition global business today. This research is a quantitative research by using a questionnaire method that is distributed via google form. The sample of this research is 132 respondents who use Toyota products in Surabaya. This research is analyzed using multiple linear regression data analysis techniques and provides significant results Service Quality% Brand Trust in Purchasing Decisions, but in mediation of Brand Trust on Purchasing Decisions, the results are not significant In the results of this study, the advice given to the Toyota company It is hoped that Toyota can provide an increase in Service quality and Brand Trust, therefore can increasing Purchasing Decision.

Item Type: Thesis (Undergraduate)
Department: S1 - Manajemen
Contributors:
Contribution
Contributors
NIDN / NIDK
Email
Thesis advisor
Junaedi, Marliana
NIDN0725127401
marliana@ukwms.ac.id
Thesis advisor
Pradana, Dominicus Wahyu
NIDN0707088604
wahyupradana@ukwms.ac.id
Uncontrolled Keywords: Service quality, brand trust, purchasing decision
Subjects: Business
Business > International Business Management
Divisions: Faculty of Business > International Business Management Undergraduate Study Program
Depositing User: Joseph Fernando Daeli
Date Deposited: 11 Feb 2021 02:54
Last Modified: 11 Feb 2021 02:54
URI: http://repository.wima.ac.id/id/eprint/24947

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