Welly, . (2004) Faktor yang mempengaruhi keputusan mahasiswa dalam memilih masuk di Universitas Widya Kartika Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.
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Abstract
In order to find out the factors influencing the students in choosing Widya Kartika University Surabaya, the researcher intended to know every factor and find out the most dominant factor influencing the students. The analysis tool used is Multiple Linear Regression. This analysis is done in order to know the effects of marketing mix variables to the consumers' perceptions.The writer wanted to connect 7P as the development of marketing mix. In general, to know the correlation, the writer would analyzed whether there was a connection between the variables, and finded out how strong the relationship is. Therefore, in the analysis, the writer intends to measure how big the influence between the variables is. The regression analysis would form a regression model that could be measured in a form of number quantitatively. The variable placement in the regression is equivalent whereas a variable is dependent and the others are independent. In this stage, the most important analysis is to decide which variables are independent or dependent, choose the method for making the regression model (in this research, the method used are enter and stepwise), see the availability of outlier data (extreme), test the assumption in multiple regression (normality, linearity, hetero skedacity, etc) , test the significance of the model (F-test, t-test, etc), and interpret the multiple regression model. The average result from the respondents' answer of this research to Y variable is 4, 1709 with standard deviation 0,66839. It shows that eventhough Y is 4,1709, it could be said that most of the respondents agree that Widya Kartika University Surabaya is the main choice of the students. On the other hand, in connection with the independent variable, it shows that the seven independent variables have average value above three with standard deviation for each variable X1 (product) = 0,74645, X2 (price) = 0,87025, X3 (promotion) = 0,59388, X4 (place) = 0,63656, X5 (personal traits) = 0,67599, X6 (process)= 0,88110, X7 (physical evidence) = 0,56004. It means that the questions in each independent variable consist of service marketing mix indicators which are offered to the consumers. Moreover, it means that most of the respondents agree that the offer for each marketing mix variable is interconnected. In addition, it could also be seen from the fourth column "N" where the number of the respondents is 158, and this condition could be applied for all independent and dependent variables. In this research, the considerations of the students to choose Widya Kartika are as follows: price (X2) 60,4%; promotion (X4) 9,2%; product (X1) 3%; physical evidence (X7) 2%; place (X4) and process (X6) 0,3%; and the last one is personal trails (X5) 0,8%. By seeing the comparison between enter and stepwise method, it could be explained that based on the regression analysis by using enter method, it is proven that variable X1,X2,X3,X4,X5,X6 and X7 altogether influence the decision of the students in choosing to join Widya Kartika University Surabaya. If we see the effect of the independent variable partially, the factor which has dominant influence to Y is variable X2 (price).
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Department: | ["eprint_fieldopt_department_Graduate School" not defined] |
| Uncontrolled Keywords: | F test, t test, regreesion linear, enter method, stepwise method. |
| Subjects: | Business Business > Strategic Management |
| Divisions: | Graduate School > Master Program in Management |
| Depositing User: | Sri Kusuma Dewi |
| Date Deposited: | 26 Jun 2015 07:57 |
| Last Modified: | 26 Jun 2015 07:57 |
| URI: | http://repository.ukwms.ac.id/id/eprint/2528 |
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