Pengaruh experiential marketing, service quality dan customer satisfaction terhadap repurchase intention di Hoka Hoka Bento Surabaya

Fandhi, Rio (2021) Pengaruh experiential marketing, service quality dan customer satisfaction terhadap repurchase intention di Hoka Hoka Bento Surabaya. Undergraduate thesis, Widya Mandala Surabaya Catholic University.

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Abstract

Penelitian ini mempunyai tujuan untuk meneliti pengaruh dari Experiential Marketing, Service Quality, dan Custumer Satisfaction terhadap Repurchase Intention Hoka Hoka Bento di Surabaya. Teknik pengambilan sampel data menggunakan non probability sampling dengan cara Purposive Sampling. Sampel yang digunakan sebesar 150 responden yang merupakan pelanggan dari Restoran Hoka Hoka Bento di Surabaya. Untuk alat mengumpulkan data menggunakan Kuisoner Online melalui Google form. Teknik analisis data menggunakan Structural Equations Modelling dengan menggunakan program LISREL. Hasil penelitian ini dapat memberi bukti bahwa experiential marketing memiliki pengaruh positif dan signifikan terhadap customer satisfaction, service quality memiliki pengaruh positif dan signifikan terhadap customer satisfaction, experiential marketing memiliki pengaruh positif dan signifkan terhadap repurchase intention, service quality memiliki pengaruh positif dan signifikan terhadap repurchase intention, costumer satisfaction memiliki pengaruh positif dan signifkan terhadap repurchase intention.

Item Type: Thesis (Undergraduate)
Department: S1 - Manajemen
Contributors:
Contribution
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NIDN / NIDK
Email
Thesis advisor
Budiarsi, Sri Yunan
NIDN0001065730
yunan@ukwms.ac.id
Uncontrolled Keywords: Experiential marketing , service quality, customer satisfaction, repurchase intention
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 9685 not found.
Date Deposited: 15 Feb 2021 02:25
Last Modified: 15 Feb 2021 02:25
URI: http://repository.ukwms.ac.id/id/eprint/25292

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