The Effect of Supplier Network Strategy and Cooperation Synergity on Business Performance through Business Development Strategy at PT Semeru in Indonesia

Kurniawan, Roy and Hartono, Gerry Gantara (2021) The Effect of Supplier Network Strategy and Cooperation Synergity on Business Performance through Business Development Strategy at PT Semeru in Indonesia. The Effect of Supplier Network Strategy and Cooperation Synergity on Business Performance through Business Development Strategy at PT Semeru in Indonesia, 8 (3). pp. 78-85. ISSN 2394-9333-Jurnal Internasional

	Text (The Effect of Supplier Network Strategy and Cooperation Synergity on Business Performance through Business Development Strategy at PT Semeru in Indonesia) 1-The_effect_of_supplier_.pdf Download (422kB)
	Text (The Effect of Supplier Network Strategy and Cooperation Synergity on Business Performance through Business Development Strategy at PT Semeru in Indonesia) 1-The_effect_of_supplier_Hasil Cek Similarity.pdf Download (2MB)
	Text (The Effect of Supplier Network Strategy and Cooperation Synergity on Business Performance through Business Development Strategy at PT Semeru in Indonesia_peer_review_) 1-R1&2-The_effect_of_supplier_.pdf Download (1MB)

Abstract

This study aims to test and analyze the Supplier Network Strategy, Cooperation Synergy, Dynamic Capability affecting Business Performance through Business Development Strategy as an intervening variable. The collected data will be processed using descriptive and quantitative analysis tools. The analysis technique used to analyze the data is Smart PLS (Partial Least Square) analysis. The population in this study were 10 branch offices of PT. Semeru Group in Indonesia. The sampling technique was Simple Random Sampling, with a total of 40 respondents The results of data analysis show that the Supplier Network Strategy, Cooperation Synergy, Dynamic Capability have a significant effect in a positive direction on Business Performance. The business development strategy has the largest indirect effect on the synergy of cooperation on business performance. Thus every time there is an increase in the synergy of cooperation, it will improve the business development strategy and will also increase business performance.

Item Type:	Article
Uncontrolled Keywords:	Supplier Network Strategy, Cooperation Synergy, Dynamic Capability, Business Development Strategy, Business Performance.
Subjects:	Business > Strategic Management
Divisions:	Journal Publication
Depositing User:	F.X. Hadi
Date Deposited:	06 Dec 2021 04:29
Last Modified:	20 Dec 2021 08:31
URI:	http://repository.ukwms.ac.id/id/eprint/27578

Actions (login required)

View Item