Pengaruh Impulse Buying terhadap Compulsive Buying Tendency serta Feeling Regret After a Purchase di Giant Surabaya

Sebastian, Raymond (2011) Pengaruh Impulse Buying terhadap Compulsive Buying Tendency serta Feeling Regret After a Purchase di Giant Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh impulse buying terhadap compulsive buying tendency serta feeling regret after a purchase. Populasi yang menjadi sasaran dalam penelitian ini adalah konsumen yang pernah berkunjung dan berbelanja di GIANT Surabaya minimal tiga kali dalam satu tahun terakhir. Teknik analisis yang digunakan adalah Structural Equation Modeling (SEM). Penelitian ini menggunakan satu variabel independen, yaitu impulse buying, serta dua variabel dependen yaitu compulsive buying tendency dan feeling regret after a purchase. Hasil dari penelitian ini adalah (1) impulse buying berpengaruh terhadap compulsive buying tendency, (2) compulsive buying tendency berpengaruh terhadap feeling regret after a purchase.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: impulse buying, compulsive buying tendency, feeling regret after a purchase, GIANT, SEM
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 15 not found.
Date Deposited: 07 Oct 2015 07:51
Last Modified: 07 Oct 2015 07:51
URI: http://repository.ukwms.ac.id/id/eprint/2778

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