Pengaruh corporate social responsibility perception terhadap persepsi price fairness, personal satisfaction serta niat beli, complaint intention dan switching intention

Len, He (2012) Pengaruh corporate social responsibility perception terhadap persepsi price fairness, personal satisfaction serta niat beli, complaint intention dan switching intention. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Corporate Social Responsibility perception terhadap persepsi price fairness, personal satisfaction serta niat beli, complaint intention dan switching intention. Sampel dalam penelitian ini adalah Mahasiswa Universitas Katolik Widya Mandala Surabaya Jurusan Manajemen Konsentrasi Manajemen Ritel. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Jumlah responden dalam ini berjumlah 120 responden. Teknik analisis yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) dengan menggunakan program LISREL 8.70. Hasil penelitian menunjukkan bahwa hipotesis 1 yaitu corporate social responsibility perception berpengaruh signifikan terhadap persepsi price fairness. Hipotesis 2 yaitu corporate social responsibility perception tidak berpengaruh signifikan terhadap personal satisfaction. Hipotesis 3 yaitu persepsi price fairness tidak berpengaruh signifikan terhadap niat beli. Hipotesis 4 yaitu persepsi price fairness berpengaruh signifikan terhadap complaint intention. Hipotesis 5 yaitu persepsi price fairness berpengaruh signifikan terhadap switching intention. Hipotesis 6 yaitu personal satisfaction berpengaruh signifikan terhadap niat beli. Hipotesis 7 personal satisfaction tidak berpengaruh signifikan terhadap complaint intention. Hipotesis 8 yaitu personal satisfaction tidak berpengaruh signifikan terhadap switching intention.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Corporate social responsibility perception, persepsi price fairness, personal satisfaction, niat beli, complaint intention, switching intention
Subjects: Business
Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Sri Kusuma Dewi
Date Deposited: 07 Jan 2015 06:12
Last Modified: 21 Jan 2015 03:15
URI: http://repository.ukwms.ac.id/id/eprint/803

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