Analisis pengaruh trust in online store, perceived risk, attitude towards online purchasing terhadap minat beli konsumen produk fashion di Surabaya [CD-ROM]

Soegiarto, Tjioe A (2013) Analisis pengaruh trust in online store, perceived risk, attitude towards online purchasing terhadap minat beli konsumen produk fashion di Surabaya [CD-ROM]. Undergraduate thesis, Widya Mandala Catholic University Surabaya.

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Abstract

Berkembangnya bisnis online di dunia retail menimbulkan minat beli konsumen yang berbelanja secara online. Dengan adanya trust in online store, perceived risk dan attitude towards online purchasing, maka hal itu berpengaruh pada respon konsumen yang semakin meningkat terhadap online purchase intention. Tujuan penelitian ini adalah untuk mengetahui adanya pengaruh signifikan trust in online store terhadap perceived risk pada produk fashion di surabaya, mengetahui adanya pengaruh signifikan perceived risk terhadap attitude towards online purchasing pada produk fashion di surabaya, mengetahui adanya pengaruh signifikan attitude towards online purchasing terhadap online purchase intention pada produk fashion di surabaya. Desain penelitian adalah penelitian kausal yaitu untuk menganalisis hubungan atau pengaruh antara variabel satu dengan variabel yang lain. Data penelitian ini adalah data interval dengan data primer melalui penyebaran kuesioner yang menggunakan skala likert 5 poin. Teknik analisa data menggunakan path analysis. Temuan penelitian menunjukkan bahwa Trust in online store berpengaruh terhadap Perceived risk, Perceived risk berpengaruh terhadap Attitude towards online purchasing, Attitude towards online purchasing berpengaruh terhadap Online Purchase Intention.

Item Type: Thesis (Undergraduate)
Department: ["eprint_fieldopt_department_Faculty of Business" not defined]
Uncontrolled Keywords: Online shopping, Trust in online store, Perceived risk, Attitude towards online purchasing, Online purchase intention, Produk fashion di Surabaya.
Subjects: Business > Management
Divisions: Faculty of Business > Management Undergraduate Study Program
Depositing User: Users 12 not found.
Date Deposited: 12 Jan 2015 04:42
Last Modified: 12 Jan 2015 04:42
URI: http://repository.ukwms.ac.id/id/eprint/894

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