Items where Author is "Prasetya, Adi Lingga"

Thesis

Prasetya, Adi Lingga (2014) Pengaruh experiential marketing terhadap customer loyalty melalui experiential value dan purchase behaviour pada Hotel TS Suite di Surabaya. Masters thesis, Widya Mandala Catholic University Surabaya.

Prasetya, Adi Lingga (2011) Pengaruh brand characteristic dan company characteristic terhadap brand loyalty melalui brand trust pada laptop Sony Vaio di Surabaya. Undergraduate thesis, Widya Mandala Catholic University Surabaya.