Items where Author is "Rivany, Raysha Barbara"

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Thesis

Rivany, Raysha Barbara (2013) Pengaruh nama merek, kualitas produk, harga, suasana gerai, promosi, dan kualitas jasa terhadap sikap pada perluasan merek Mc Donalds dengan loyalitas pelanggan sebagai variabel intervening [CD-ROM]. Masters thesis, Widya Mandala Catholic University Surabaya.

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